Profile: Brooks Automation, Inc. specializes in providing small molecule drug discovery, biological sample management, cell management & cell cytometry and cell secretion analysis services. Cell counting application features whole-well and label-free bright field imaging. It dramatically improves the counting accuracy of cell cultures and eliminates the need for detachment enzymes and hematocytometers to determine cell culture density. The flexibility and ease-of-use of the cell counting application also allows cell growth to be monitored over time and facilitates the daily management of cultures. The standardization of this process leads to increased consistency of quantitative cell-based assays.